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OVERVIEW

SmartFeed app UX design project was the second one in the UX certification program. This app. lets users adopt an healthier lifestyle by comparing their calories consumption to the recommended one according to their BMI. 

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MY ROLE

Starting off with setting priorities, conducting research and defining strategies considering the target audience. After creating the user flows, I headed up to sketching, information architecture planning and finally wrapped it up with wireframing and refining.

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MEET THE USERS

The project brief tells that the ministry of health is making an effort to improve their service and will offer an application that will allow the audience to maintain an healthier lifestyle.

These 3 users represents the groups that might use the SmartFeed app.:

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WE DON'T BELIEVE IN DIETS

DEFINING STRATEGIES

We've all heard or experienced so many unsuccessful diet stories.
The main approach for SmartFeed is to let users feel in control of their nutrition and run an healthier lifestyle.

The following strategies were defined to meet the goals: 
▪ Taking the word 'Diet' out of the lexicon and setting an approach of a healthier, controlled lifestyle.
▪ Treating recommended calories amount as a goal to complete and not as a budget.
▪ Encouraging the users by creating visual feedback of small wins and setting new challenges.
▪ Allowing exceptions by presenting a weekly calories consumption average. 
 

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SCREENS FLOW

Considering the information gathered, the business model and users flow, I decided to focus on the following screens: 

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SKETCHING

When it comes to mobile, only a few bits of time are spent each time. We usually use the phone while doing another actions. Keeping that in mind, I was set to create a short process with upto 2 levels of depth in the flow.  During the sketching process, I searched to deal with the needs and pain-points Sara, Rinat and Avi might have.

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My main objective was to treat the recommended amount of calories as a goal with little wins approach.

"I don't have time for this"
• Easily add food to favorites.
• Displaying other measurement units for food than grams such as:
    spoons (e.g rice and cooked food), cups, unit (e.g sushi)
• Fast choice of food: autocomplete, categories and favorites.
• Taking under consideration that many people have their phone nearby when eating. 
 
"why should i keep doing it?"
• Sense of achievement: badges and rewards.
• Sense of control and tracking changes.
• Motivation: Healthier lifestyle and potential weight loss.

"I'm used to eat in a restaurant"
• Restaurants finder shows nearby restaurants that cooperate with this health program.

"I'm invited today and will probably eat a lot"
• Encouraging the user to input, weekly average.
• Get rewarded for inserting info everyday.

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WIREFRAMING & DETAILS

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