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We love to scratch

I wanted to come up with a way that will make people smile, not just buy. I chose gamifying this sales promotion with scratching cards. The word about customers scratching cards in a store selling travel marchendise soon spread out, and as scratching the card would reveal an extra discount on top of all the ones on store - more people started to show. oh, what a day! 

Project: Sctratching cards
Client: Memsi
Language: Hebrew
Media: Print
Year: 2014
Software: Adobe Illustrator
Skills: Concept & design

I'm Efry Eltahan. When I'm not busy creating designs or blogging, I can be found learning and researching, cooking something or just enjoying good food & wine. Come and say hi on Linkedin.