A new concept
"sorry, who?" The need to respond repeatedly to this question was very annoying, especially when it came to a brand I made designs for. True, building up a known brand does not depend on design alone and requires a proper budget...and yet, a low budget solutions can always be found.
Previous design of the plastic bag
When this request for new plastic bags came up, I decided this is the opportunity to visually tighten up the connection between the brand and the products.
After researching and sketching - I found myself talking and negotiating about microns (the unit represents the width of a plastic bag, and makes the difference whether it will hold the products until you get home)